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Tool
TV
Watch for updates on our next Tool TV
extravaganza coming soon on a local cable station.
Check local cable listings for the channel number
or call Berland's!
Dwight "The Tool Man" Sherman,
President of local tool superstore Berland's House of
Tools, present 24 Holiday tool gift ideas in 30 minutes.
Watch video clips
from Tool TV!
Tool TV is
the nation's only television program that focuses exclusively
on the tools used in the construction, building and
woodworking trades. The program is not about re-habbing,
room additions, woodcraft or waterproofing the attic.
Tool TV is about the tools that are used in these
endeavors.
Tool TV is an infomercial that
is more "info" than it is "mercial".
If you like tools, tool talk, songs about tools and
the concept of Butt Crack Caulk, you'll probably enjoy
Tool TV.
Each program is hosted by Dwight "The
Tool Man" Sherman, President of Berland's House
of Tools the biggest, baddest MOST AMAZING TOOL
STORE ON THE PLANET! Every half-hour episode features
The Tool Man telling us "what's to like" about
20 different tools found at Berland's. Viewers often
see tools prior to their general market distribution;
some are even prototypes. The Tool Man points out new
features on each tool and often provides an industry
perspective or brief history of the tool or tool category.
Sometimes inventors or product managers join the show
to explain what makes the tool tick.
But a show about tools can't be all talk,
so The Tool Man usually turns on the tool and pounds
or cuts or drills some material while the production
crew lets loose with whoops of encouragement. Oh Yeah!!
Let me tell you a couple of more things
about Tool TV. It's always shot on location
at Chicago area construction sites, woodshops, factories,
trade shows or from the showroom floor of Berland's
House of Tools. There is usually a caveman somewhere
in the show, and there have also been cavewomen, Tool
Babes, Tool Nuts, the Tool Nut Widow, Santa Clause and
his lovely intern, a fake holiday dwarf, amateur dancers
and a wide assortment of other characters.
Tool TV is the recipient of 4 Telly
Awards, including the recent 25th Anniversary Classic
Telly Awards, which honor the best commercials, videos
and programs of the past twenty-five years.
If you would like a Tool TV souvenir
right now, send for the Tool TVFan Club Kit:
- One high quality "Tool Man" t-shirt in attractive
cotton (machine made).
- One Tool Tunes Vol. 1 CD, a collection of rockin'
songs about tools.
- One black and white picture of Tool TV's "The
Tool Man."
- One rectangular Tool TV button with an illustration
of the Tool Man and the Tool TV Logo.
All of the above are packaged in world
class shrink wrap for your convenience. (Some collectors
actually buy the Tool TV Fan Club Kit and never
open it, figuring the value of the kit will one day
skyrocket. The price is just $19.99.
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