Tool of the Fortnight
Berland's Brainbuster

Tool TV

Watch for updates on our next Tool TV extravaganza coming soon on a local cable station. Check local cable listings for the channel number or call Berland's!

Dwight "The Tool Man" Sherman, President of local tool superstore Berland's House of Tools, present 24 Holiday tool gift ideas in 30 minutes.

Watch video clips from Tool TV!

Tool TV™ is the nation's only television program that focuses exclusively on the tools used in the construction, building and woodworking trades. The program is not about re-habbing, room additions, woodcraft or waterproofing the attic. Tool TV™ is about the tools that are used in these endeavors.

Tool TV™ is an infomercial that is more "info" than it is "mercial". If you like tools, tool talk, songs about tools and the concept of Butt Crack Caulk, you'll probably enjoy Tool TV™.

Each program is hosted by Dwight "The Tool Man" Sherman, President of Berland's House of Tools — the biggest, baddest MOST AMAZING TOOL STORE ON THE PLANET! Every half-hour episode features The Tool Man telling us "what's to like" about 20 different tools found at Berland's. Viewers often see tools prior to their general market distribution; some are even prototypes. The Tool Man points out new features on each tool and often provides an industry perspective or brief history of the tool or tool category. Sometimes inventors or product managers join the show to explain what makes the tool tick.

But a show about tools can't be all talk, so The Tool Man usually turns on the tool and pounds or cuts or drills some material while the production crew lets loose with whoops of encouragement. Oh Yeah!!

Let me tell you a couple of more things about Tool TV™. It's always shot on location — at Chicago area construction sites, woodshops, factories, trade shows or from the showroom floor of Berland's House of Tools. There is usually a caveman somewhere in the show, and there have also been cavewomen, Tool Babes, Tool Nuts, the Tool Nut Widow, Santa Clause and his lovely intern, a fake holiday dwarf, amateur dancers and a wide assortment of other characters.

Tool TV™ is the recipient of 4 Telly Awards, including the recent 25th Anniversary Classic Telly Awards, which honor the best commercials, videos and programs of the past twenty-five years.

If you would like a Tool TV™ souvenir right now, send for the Tool TV™Fan Club Kit:
- One high quality "Tool Man" t-shirt in attractive cotton (machine made).
- One Tool Tunes Vol. 1 CD, a collection of rockin' songs about tools.
- One black and white picture of Tool TV's "The Tool Man."
- One rectangular Tool TV™ button with an illustration of the Tool Man and the Tool TV™ Logo.

All of the above are packaged in world class shrink wrap for your convenience. (Some collectors actually buy the Tool TV™ Fan Club Kit and never open it, figuring the value of the kit will one day skyrocket. The price is just $19.99.

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